Men’s and women’s apparel and accessories brand Monte Carlo will soon open a new store in Gurugram’s Elan Miracle mall in Sector 84. The exclusive brand outlet will expand the brand’s brick-and-mortar presence in the city as part of its plan to open 45 to 50 stores this financial year. 

“Embrace every season in style with Monte Carlo, opening soon at Elan Miracle,” announced the mall on Facebook. The store will retail western wear in both casual and semi formal styles with a wide range of designs to appeal to a diverse audience. 
 
Elan Miracle is located by the Dwarka Expressway and measures a total of 758,807 square feet, according to its website. The development is designed to act as a retail hub and features brands including Deerika Hypermarket, Pantaloons, Zudio, House of Believe, and Masti Zone among others.

Earlier in November, Monte Carlo announced that it plans to open between 45 and 50 new stores in the 2024 financial year to reach more shoppers and drive growth. The brand also aims to increase its store opening target in the 2025 financial year to 60 new addresses, the Economic Times reported. 
 
Monte Carlo Fashions’ brick-and-mortar store total stood at 356 at the end of the 2023 financial year. The business runs 10% of its stores as company owned company operated outlets and the other 90% are franchise owned and franchise operated.