Watch brand Sonata has expanded its brand portfolio with the launch of a new youth focused sub-brand named ‘Poze’ that will offer a range of watches for men and women at an affordable price point.

The brand is targeting the youth with its new range of watches and expects its affordable pricing coupled with latest designs to boost sales.

Commenting on the launch, Prateek Gupta, head of marketing at Sonata in a statement said, “At Sonata, we are dedicated to bringing the latest in fashionable timekeeping to our discerning customers. With Poze, we continue this tradition by offering a range of watches that are as much about making a personal style statement as they are about timekeeping.”

“We invite the youth to define their style statements with Poze’s stunning selection, available at price points that make fashion-forward timekeeping accessible to everyone,” he added.

Poze watches have been priced between Rs 725 ($9) to Rs 1499 and will be available for purchase at Sonata’s official website and retail outlets.