Lemon Lilt has launched as a new, streetwear inspired clothing brand which aims to focus on quality construction and artist collaborations. The label is gearing up to launch an e-commerce store and its maiden drop features simple, graphic t-shirts. 

“For us, delivering premium quality defines us primarily,” the new brand announced in a press release. “While design undoubtedly plays a pivotal role, it is the quality of the garment that takes precedence. Lemon Lilt is dedicated to providing clothing using high end fabrics and original designs, setting a new benchmark in the streetwear industry. Each piece goes through rigorous tests to meet our unwavering quality standards.”
 
The brand’s e-commerce store’s homepage reads “coming soon” and the brand has shared a number of garments from its upcoming collection on its new Instagram page including a lilac graphic hoodie and a chocolate brown t-shirt. The brand aims to cater to men and women and focus on Gen Z shoppers. 

“In keeping with our principles, we will launch capsule collections by collaborating with new artists every time, allowing them to express their individuality through our brand,” announced the label. “The result? With every new collection, our customers will get something zesty, fresh and new. For a generation that craves style, authenticity, and eco-conscious flair, Lemon Lilt is your streetwear revolution, born from friendship and made to match the vibe of the youth.”