Direct-to-consumer (D2C) jewellery brand Melorra has expanded its retail presence with the launch of a new store in the national capital city of New Delhi.

The store located at Lajpat Nagar 2, New Delhi offers gold and diamond jewellery pieces that reflect the latest fashion trends with over 18,000 designs.

Melorra plans to open over 400 stores over the next five year with an aim to reach $1 billion in sales.

Commenting on the launch, Saroja Yeramilli, founder CEO of Melorra in a statement said, “Embracing our commitment to redefine the essence of jewellery, Melorra proudly unveils its 32nd experience center in Delhi. As the wedding season dawns upon us, each piece of jewellery becomes a thread in a unique narrative. Our new center goes beyond the traditional retail space, offering an immersive journey through the avenues of style and fashion.”

“At Melorra, we understand that our patrons seek not just jewellery but a reflection of the latest international fashion trends. In sync with this vision, our stores are thoughtfully curated. Our dedication remains unwavering in democratizing fashion-forward jewellery, making it accessible to all, especially during this vibrant wedding season in India,” she added.

Melorra claims to be India’s fastest-growing D2C gold and diamond jewellery brand with 32 stores across India along with a dedicated e-commerce website.