Tanishq, a jewellery brand from the Tata Group has strengthened its international presence with the opening of two new stores in the US.

The US state of Texas, with the second largest Indian diaspora, is now home to two of Tanishq’s stores, one in Houston and the other in Frisco, near Dallas.

Tanishq had opened its first US store in New Jersey earlier this year plans to open stores in Chicago and Bay Area by early mid next year.

The company has been in the US market via e-commerce for more than a year, but the store openings are a part of its retail business expansion strategy.

Commenting on the launch, Amrit Pal Singh, business head jewellery for North America at Tanishq said, “With a firm commitment to quality, ethical sourcing, and a tailored retail experience, Tanishq is here to provide customers with jewellery that epitomizes perfection.”

Tanishq currently has a presence of more than 410 stores in India. The company launched its first store, outside India, in Dubai in in November 2020, and since then, has added eleven stores outside India.