Salon store and clinic Bodycraft had relaunched its flagship outlet in Bengaluru as a five-storey beauty hub. Located in the metro’s Frazer Town, the store will expand the business’ retail portfolio as well as its aesthetic services. 

“The relaunch of our very first flagship store is a rather nostalgic moment for me,” said Bodycraft’s founder Manjul Gupta, India Retailing reported. “With this store, we plan to embrace innovation and new trends in the field of beauty, aesthetics and grooming and equally focus on education and vocational skills dissemination at the Bodycraft Academy.”
 
The new space will retail a broad selection of haircare, skincare and body care products to cater to Bengaluru’s beauty needs. The outlet will also offer hair care, grooming, makeup, skin aesthetics, wellness, and nail care services with a range of clinical treatments available. 
The revamped space harnesses artificial intelligence and other technology to elevate the customer experience. The business is expanding its offerings in the wellness and longevity space and also offers training services. 

Bodycraft first launched in 1997 as a single room salon. Today, the business counts 18 addresses spread across Bengaluru, Mangalore, and Mumbai, according to its Facebook page. The business employs a team of over 600 professionals and has a monthly customer base of around 20,000 people.