Fine jewellery brand Entice, KGK 1905 plans to open 10 additional brick-and-mortar stores in India by the end of the 2025 financial year. The business aims to reach shoppers across the country and recently held numerous pop-ups to penetrate new areas. 

“At Entice, our vision has been to empower patrons with irresistible and timeless creations and we believe that expanding our business with these new stores would help us drive Entice’s evolution into a promising global retail brand,” said Entice, KGK 1905’s director Prashant Surana, the Gem and Jewellery Export Promotion Council reported. 
 
Entice, KGK 1905 currently operates in Jaipur and Mumbai in India as well as in Botswana, Hong Kong, and Dubai, according to its website. The brand’s upcoming stores will retail its modern take on heritage fine jewellery which mixes diamonds and gemstones with statement shapes. 

The brand recently held stalls at shopping events in numerous Indian cities to connect with new consumer demographics. “Our jewellery show… was like a dream come true,” announced the brand on Facebook. “We got to share all our beautiful pieces with amazing folks, and they loved it. Seriously, the craftsmanship had hearts in their eyes, and some pieces found forever homes. These events are our way of keeping the love alive with our customers.”