Flourish by Gunjan Jain, a luxury jewellery brand has expanded its retail presence with the launch of its first store in the commercial capital of India, Mumbai.

The Flourish store located in Bandra spread across 450 sq ft will house a range of demi-fine jewellery that showcases globally sourced precious and semi-precious lab-grown gemstones, solitaires and emeralds set in 18k gold and silver

Commenting on the launch, Gunjan Jain in a statement said, “We are excited to introduce the people of Mumbai to our exquisite demi-fine jewellery that blends luxury and affordability. Our Bandra store is designed to cater to free-spirited, well-travelled sophisticated women/customers who never compromise on quality in their quest for elegance.”

“In our Bandra store, where every shade of blue dances with the purity of white, creating an ambiance that whispers luxury and royalty. For those wondering, ‘Why Blue?’ Our store is themed to reflect gender neutrality. We are open to anyone who likes to define their style without boundaries – men, women, and children alike,” Gunjan Jain added.

The brand launched its premier store in Kolkata back in 2022. It currently caters to its customers digitally through the website and plans to launch internationally from next year.