Lingerie brand Triumph plans to expand across India with a mix of franchise and own-brand stores in 2024. The business is penetrating deeper into rural India and also aims to expand its product offering in the country in the coming year. 

“We are confident in expanding our franchise stores, increasing retail presence, and maintaining our legacy as a brand synonymous with trust and comfort,” said Triumph Group’s marketing head for India and Sri Lanka Bhavin Devpuria, Indian Retailer Bureau reported.
 
Triumph currently counts around 1,000 retail touch points in India and aims to bring the figure to 1,200 next calendar year. The brand also aims to increase its number of franchise outlets from 18 to 30. 

The brand has expanded into numerous Tier 2 and 3 cities across India in response to growing demand for branded lingerie in non-metro areas. For its 2024 expansion, Triumph will tap both metro and non-metro addresses for growth.
 
Triumph also plans to harness an omni-channel strategy to facilitate targeted expansion and growth. “We test waters offline and online,” said Devpuria. “If both matrices work well for us, that’s where we go with our expansion.”
 
Triumph has a brand history of close to 137 years and retails across the globe. The brand aims to focus on comfort and innovation in the lingerie industry with a ‘made to measure’ approach and wide range of available bra cup sizes.