Reliance Retail’s multi-brand beauty business Tira has opened two new stores in Phoenix Mall of Asia in Bengaluru and in Phoenix Mall of the Millennium in Pune. The omni-channel business continues to expand its brick-and-mortar retail operations across India to reach new demographics. 

“Breaking news: you can now come say hi to us in Pune too,” announced Tira on Facebook. Tira’s new Pune store retails cosmetics, fragrances, skincare, and personal care products from a wide selection of Indian and international brands including Laura Mercier, Estée Lauder, Laneige, Two Faced, Garnier, Lancôme, Bioderma, and Clinique among others. 
 
“We’re thrilled to announce the grand opening of our eighth store, located at the Upper Ground Floor of the Mall of the Millennium, Wakad, Pune,” wrote Tira’s consulting head of operations Nirant Khedkar on Linkedin. “Our seventh store doors are officially open at the Phoenix Mall of Asia, ready to dazzle customers with the ultimate beauty experience.”

Tira’s brick-and-mortar stores are designed to offer a seamless online to offline experience. The brand’s new addresses feature makeup consultations, tutorials for makeup looks, and a virtual try-on tool. 
 
Reliance Retail launched Tira in February this year and the retail chain launched its first ever store in Mumbai’s Jio World Drive. The business’ other stores are located in cities including New Delhi, Hyderabad, and Chennai and Tira also runs a mobile beauty shopping app.