Eyewear brand Ray-Ban has created an immersive installation for Magnetic Fields Festival, which runs from December 15 to 17. The US-founded, Italian headquartered company plans to connect with new demographics in Rajasthan and beyond. 

Ray-Ban will join a group of artists from India and around the world at Magnetic Fields Festival 2023 to promote its recent sunglass launch ‘Reverse’ with an installation titled ‘Reverse Garden’, the brand announced in a press release. The installation will showcase the Reverse collection amongst trees which are made from and inverted lens structure. 
 
“The ‘Reverse Garden’ will be the centre of attraction at Ray-Ban Desert Oasis Stage; as Ray-Ban unravels the Reverse story through a remarkable installation, larger than life trees inspired from the innovative inverted lens structure of the collection, presenting an appealing experience for festival goers,” announced the brand in a press release. “Ray-Ban Desert Oasis Stage and Ray-Ban Afterparty will bring the freshest and exciting music sounds by leading Indian and international artists.” 

The music festival will take place at Alsisar Palace and will feature artists and musicians including Mella Dee, Glass Beams, Or:La, Deadbeat, Kareem Ali, Paula Tape, and DJ ADHD among others, according to the festival’s website. By partnering with the event, Ray-Ban shows its commitment to the Indian market and establishing itself as a label synonymous with youth culture.