Synk, a premium men’s shirt brand is planning to expand its retail presence in the south Indian market by opening 50 new stores over the next six months.

The brand will open its stores in the states of Kerala and Tamil Nadu where it currently has a combined retail network of 50 stores.

Commenting on the expansion, Abdul Latheef Irfan, CEO of Synk in a statement said, “What we offer are top-notch shirts that do not compromise on quality or burn a big hole in the customer’s wallet. With Synk, our mission is to defy the glaring mismatch between exorbitant prices and actual shirt quality, prompting a market shift toward fairness and excellence.”

“Our position is that customers should pay for quality and not for the brand. We’re not just about shirts, but we’re about rewriting the fashion narrative. Customers can explore the full range and experience the essence of Synk’s quality, and versatile collections of formals, casuals, party wear and club wear, first-hand at their favourite textile showrooms in their city or towns across the state,” he added.

Synk owned by the Deluxe Group is currently available at retail stores across Tamil Nadu.