Men’s grooming brand Truefitt and Hill has launched a new franchise retail outlet in Bhubaneswar to offer a range of products and services to customers in Odisha. Actor and politician Siddhanta Mahapatra inaugurated the 1,400 square foot store with other local dignitaries. 

“The growth in luxury grooming signifies a rising consciousness about personal care’s benefits in today’s world,” said Lloyds Luxuries Limited’s chairman Shreekrishna Gupta, Indian Retailer Bureau reported. “Our brand caters to an elevated experience in the luxury grooming market. We’re confident that this new location will thrive, given our commitment to unmatched grooming services for men.”
 
The store features a ‘Royal Suite’ and private room with the aim of creating a luxurious ambiance. The brand describes itself as the world’s oldest barbershop on its Facebook page and retails over 150 products at over 30 stores.

 
“The past decade witnessed a significant shift in men’s grooming perceptions,” said Lloyds Luxuries Limited’s COO and managing director Prannay Dokkania. “We’re dedicated to enabling everyone to feel their best, offering the expertise and tools for that. Our brand resonates deeply with modern Indian men due to our emphasis on top-notch quality and innovation. Our goal of expanding our presence aligns perfectly with our vision for growth. Truefitt and Hill aims to continue redefining the grooming landscape across India. The launch in Bhubaneswar marks another step towards offering a world-class grooming experience to the discerning gentlemen of the city and beyond.”