Elista, India’s leading manufacturer of electronics and accessories has expanded its product portfolio with the launch of its latest Smartrist E-Series Smartwatches for Gen Z consumers.

The brand claims that the Smartrist E-Series smartwatches are equipped with a range of utility features like wellness package and are compatible with both Android and iOS smartphones.

 Commenting on the launch, Pawan Kumar, CEO of Elista in a statement said, “The Smartrist E-series epitomizes our commitment to democratizing cutting-edge wearable technology for consumers in India. These smartwatches seamlessly blend striking features with captivating aesthetics, ensuring a harmonious fusion of style and functionality.”

“With advanced health and fitness capabilities, we aim to empower users with valuable insights and motivation to achieve their wellness goals. We firmly believe that the Elista SmartRist E-Series will redefine the wearable experience, making it accessible to all at an unbeatable price point,” he added.

The new range of Smartrist E-Series smartwatches will be available through Elista’s extensive retail network which consists of over 10,000 outlets, and Amazon.