GKB Opticals, an optical retail chain will host the third season of its flagship event ‘Wedding Edit’ will host the event in four metro cities of Bengaluru, Kolkata, Chennai, and Mumbai.

The event will see participation by global eyewear designers and luxury brands like Maybach, Cartier, Bentley, Hublot, and Balmain.

Additionally, Wedding Edit will also see brands like Fendi and Loewe available to luxury eyewear enthusiasts in select cities.

Commenting on the event, Priyanka Gupta, director of brands at GKB Opticals in a statement said, “In the era of online shopping, we recognize the need to continuously ideate and innovate to engage buyers and encourage in-store purchases. Launched in 2020, Wedding Edit was conceived to host a unique event, showcasing handpicked wedding-special eyewear options from premium to luxury jewellery eyewear brands, providing an exquisite shopping experience.”

The exclusivity of the collection extends to select stores only. With Wedding Edit 3.0, we aim to elevate the luxurious trunk show by including newer luxury eyewear brands and exploring intricate designs. Despite the title, Wedding Edit caters to buyers seeking options in the luxury eyewear segment, open to experimenting with styles, shades, and shapes, especially for parties or weddings.”

GKB Opticals was founded by Brijendra Kumar Gupta and opened its first brick-and-mortar store in Kolkata in 1968. The business now has over 70 stores across India.