Nykaa Cosmetics, a leading beauty retailer has expanded its private label portfolio with the launch of ‘Glamor Eyes’ coloured eyeliner eye pencils.

The Glamor Eyes collection has been launched in five shades namely Sapphire, Jade, Bronzite, Ruby, and Teal.

Commenting on the launch, Vishal Gupta, executive vice president at Nykaa Brands in a statement said, “Eyes are a window to the soul, and with Nykaa’s GlamorEyes Colored Eye Pencils, we aspire to elevate and celebrate the artistry of self-expression. Building on the success of this franchise, we have chosen to expand our offerings by introducing the trending product of the season: the Colored Matte Eye Pencil.”

“Each shade within this collection tells a unique story, providing individuals with a powerful tool to captivate the world with their gaze,” he added.

The Nykaa Cosmetics Glamor Eyes collection has been priced at Rs 279 ($3) and will be available on Nykaa’s website and in Nykaa stores across India.