House of fashion brands Brand Studio Lifestyle has launched its apparel portfolio in the Middle East by partnering with a number of e-commerce platforms in the region. The Bengaluru-based business aims to reach new shoppers and boost its revenue. 

“We are excited to announce our foray into the e-commerce market in the Middle East countries,” said Brand Studio Lifestyle’s chief executive officer Shyam Prasad in a press release. “Our expansion into the flourishing GCC e-commerce market is in line with our objective of providing a diverse range of fashion choices to our global clientele. Our vision to deliver on-trend fashion through a robust fashion supply chain ecosystem is still the driving force behind our global expansion.”

Brand Studio Lifestyle’s clothing labels include Tokyo Talkies, Vishudh, Highlander, Ketch, and Locomotive, according to its website. The business has partnered with UAE-based e-commerce platforms Styli, Noon, Namshi, and Centerpoint to retail these labels online across the UAE, Saudi Arabia, Bahrain, Kuwait, Qatar, and Oman to reach new customer demographics and drive growth. 

“We are excited to partner with Brand Studio Lifestyle to bring its fashion forward and Gen Z centric portfolio of brands to consumers in the Middle East,” said Landmark Group’s Styli’s chief executive officer Nirmal Jain. “We look forward to growing this partnership over the long term and continue to offer consumers the best in global fast fashion.”