G-Shock, a watch brand by Casio has partnered with the Indian Sneaker Festival, a premier event to be held in Gurgaon from December 22nd to the 24th.

The Indian Sneaker Festival gives a platform for brands to showcase their latest products, connect with a passionate community, and make a lasting impact.

With this collaboration, G-Shock aims to widen its reach by showcasing its latest collections at the event.

In addition to featuring a pop-up shop featuring some of the iconic models at the festival, G-Shock will have a life-size installation of its iconic watch G-Shock DW5600 at the venue.

Commenting on the event, Hideki Imai, managing director at Casio India in a statement said, “Our participation in the Indian Sneaker Festival in Gurgaon gives us yet another opportunity to meet more G-Shock fans after our iconic ‘shock the world’ event in Mumbai. This allows us to further celebrate a legendary watch brand, which brings together individuals who share the spirit and enthusiasm for the legendary timepieces, especially in the world of streetwear and subcultures.”

G-Shock retails in India through its offline stores, Casio’s direct to customer e-commerce store for the country, and on multi-brand online platforms.