Flipkart’s fashion arm Myntra has teamed up with Apparel Group to retail a range of lingerie and lifestyle brand Victoria’s Secret’s beauty goods and accessories products on its e-commerce platform. 

“As we officially step into the season of parties and weddings, the addition of Victoria’s Secret’s leading range of fragrances, body mists, lotions, and fashion-forward accessories, will undoubtedly enhance the international fashion and body care offerings on Myntra,” said Myntra’s vice president of business Jayanti Ganguly, India Retailing reported. “In association with the Apparel Group, we are confident that the iconic brand will deeply resonate with our burgeoning base of premium customers spread across the nation, who possess an innate appreciation for popular international brands.”
 
Victoria’s Secret will retail a wide range of beauty and accessories products on Myntra in the initial phase of the tie-up. On December 25, 281 products by Victoria’s Secret were shown on Myntra’s e-commerce store. 

Victoria’s Secret retails in India through UAE-based fashion and lifestyle conglomerate Apparel Group. The brand has launched a number of exclusive brand outlets across the country’s metros and also operates its own e-commerce store. 
 
“Apparel Group is delighted to partner with Myntra, to strengthen Victoria’s Secret position in the country by offering prestige fragrances, body care and fashion forward accessories to its customers,” said Apparel Group India’s president Tushar Ved. “This collaboration marks a significant milestone for our brand, as it will enable us to connect with the discerning consumer base.”