Footwear major Bata India has collaborated with end-to-end loyalty solution provider Easyrewardz to launch the Bataclub loyalty program.

With this partnership, Bata will provide an unparalleled shopping experience for its customers across the country.

Commenting on the association, Soumya Chatterjee, CEO of Easyrewardz in a statement said, “Easyrewardz CLM stack helps transform customer engagement in the retail landscape. Our CRM & Loyalty solutions seamlessly manage the entire customer journey, from initial acquisition to continued engagement and retention offering an optimal shopping experience for Bata’s customers.”

Geoffroy Berthon, global customer experience director at Bata added, “Bata and Easyrewardz are thrilled with the introduction of the “BataClub” program. This initiative was designed keeping in mind the values on which Bata was founded over 130 years ago. As a global group, we believe in respecting different cultures, and thus we have a unique set of customers with diverse needs & expectations.”

Easyrewardz collaboration with Bata extends beyond conventional retail solutions as they have also played a pivotal role in establishing a program microsite for Bata.

This microsite empowers customers with access to personalized dashboards, the ability to refer friends and family, and the opportunity to unlock delightful rewards and more.