Menswear brand Arrow plans to focus on omni-channel expansion and to evolve with India’s swiftly changing consumer landscape to surpass shoppers ’expectations in 2024, according to the brand’s CEO. 

“Stepping into a new year, the blend of captivating in-store experiences and the expanding realm of e-commerce propels the ever-changing dynamics of fashion retail in our region and within Arrow’s establishments,” said Arrow’s CEO Anand Aiyer in an email statement. “Thriving in this transformative retail environment, characterised by innovation and evolving consumer expectations, is essential. Arrow eagerly embraces forward-thinking solutions, ensuring our diverse menswear collection, both in-store and online, not only meets but surpasses customer expectations.”
 
The brand rolled out a number of launches in December, including expanding its product offering with a new ‘Ceremonial Collection’ for the winter festive season, featuring a wide selection of wedding and party wear in jewel tones. Arrow also opened a new 1,400 square foot exclusive brand outlet in Bengaluru. Located inside the metro’s Phoenix Mall of Asia, the store launched with the brand’s winter 2023 collection of formal and smart casual wear.  

“Arrow stores serve as epitomes of quality craftsmanship, offering a curated selection of cutting-edge fashion that mirrors the pulse of modern style,” said Aiyer. “Striding into the future, our unwavering dedication sets new benchmarks for fashion retail, consistently leading in trends, with the firm belief that the best is yet to come for Arrow.”
 
Arrow’s history dates back to 1851 and the label launched in the Indian market in 1993. Today, the brand counts over 200 exclusive brand outlets in India and also has a retail presence in over 1,000 multi-brand outlets in 109 cities across the country.