Raipur: German luxury car manufacturer audi expects 50 percent of its sales to come from India electric vehicles According to a top official of the company, by 2030. The automaker, which sells four electric models in the country, is planning to expand the product range to achieve its ambitious sales target.
“By 2030, we believe about 50 percent of our sales should come from EVS“This is the path we are moving towards,” Audi India chief Balbir Singh Dhillon told PTI.
He said the company currently gets 3 percent of its total sales from EVs.
“We are still not representing the entire segment, we are only selling cars above Rs 1.2 crore. So there is a very limited segment that we are catering to now. To reach 50 per cent from the current situation We will need more models,” Dhillon said.
And this should happen in the next few years as the company is working with the global headquarters to bring more models to India, he said.
Dhillon said the new models will be much more affordable than the existing EV range sold in the country.
He said the company is also counting on the development of charging infrastructure in India to help achieve the target.
Globally, Audi has decided to become a fully electric vehicle manufacturer from 2033.
Asked about taxation on EVs, Dhillon said: “To be honest and fair, the duties on electric cars are fantastic. It’s just 5 per cent GST and there is not even a registration cost in many states.”
He said the cost of EVs currently remains high due to the company importing such models and not manufacturing them locally.
“…The imported cars we are selling today are all coming with 110 percent import duty, so the price of import itself is very high. Tomorrow if we are able to bring the cost down to US$40,000, the duty It will be 70 percent. If we assemble in India it will be even less,” Dhillon said.
So that recipe is available and it is up to the company as to when it will be able to get the models at lower prices or assemble them in India, he said.
Dhillon said, “Currently, it is like a top-down strategy, we are sitting at the top and we will go to the next layer and maybe as we move forward, we will go to the next layer but it is still not decided that. “This is still a work in progress.” where did it go.
He said that globally, the Audi brand is preparing to introduce more EV models by 2025 and some of them will also reach Indian shores.
When asked for his views on America’s expected entry Electric Car On the entry of major Tesla in the Indian market, Dhillon said, “I would say the more the better, because I believe if more players come in it will increase the adoption rate of EVs in the country.”
He said every manufacturer making electric cars will also set up charging infrastructure, which is expected to help everyone.
However, Dhillon said that in terms of taxation and duties, there should be a level playing field for all manufacturers.
He said, “We have already made substantial investments over the last several years to establish ourselves in India. So as long as it is a fair playing field and everyone is getting equal benefits, I think it is fair ”
On the sales outlook for the current year, Dhillon said, “We expect the luxury car industry to continue to grow. Last year it grew at around 20 per cent. This year it should grow in the range of 10-12 per cent.” St”.
He said that Audi India will also move forward like the industry.
“Due to the current situation (Red Sea crisis) we are not able to make much predictions for the whole year,” Dhillon said.
He said that the January-March quarter is going to be challenging due to low supply.
Dhillon said, “But we are hopeful that we will recover and also grow. There is hope that we will grow further but it is difficult to tell the percentage because a lot will depend on the supply.”
Audi on Friday reported 89 per cent growth in retail sales in India last year.
The company sold 7,931 units in 2023 compared to 4,187 units in 2022.
The luxury car market in India remains small, with total sales accounting for less than 2 percent of total passenger vehicle volume, which is expected to cross the 40 lakh units mark in 2023.
“By 2030, we believe about 50 percent of our sales should come from EVS“This is the path we are moving towards,” Audi India chief Balbir Singh Dhillon told PTI.
He said the company currently gets 3 percent of its total sales from EVs.
“We are still not representing the entire segment, we are only selling cars above Rs 1.2 crore. So there is a very limited segment that we are catering to now. To reach 50 per cent from the current situation We will need more models,” Dhillon said.
And this should happen in the next few years as the company is working with the global headquarters to bring more models to India, he said.
Dhillon said the new models will be much more affordable than the existing EV range sold in the country.
He said the company is also counting on the development of charging infrastructure in India to help achieve the target.
Globally, Audi has decided to become a fully electric vehicle manufacturer from 2033.
Asked about taxation on EVs, Dhillon said: “To be honest and fair, the duties on electric cars are fantastic. It’s just 5 per cent GST and there is not even a registration cost in many states.”
He said the cost of EVs currently remains high due to the company importing such models and not manufacturing them locally.
“…The imported cars we are selling today are all coming with 110 percent import duty, so the price of import itself is very high. Tomorrow if we are able to bring the cost down to US$40,000, the duty It will be 70 percent. If we assemble in India it will be even less,” Dhillon said.
So that recipe is available and it is up to the company as to when it will be able to get the models at lower prices or assemble them in India, he said.
Dhillon said, “Currently, it is like a top-down strategy, we are sitting at the top and we will go to the next layer and maybe as we move forward, we will go to the next layer but it is still not decided that. “This is still a work in progress.” where did it go.
He said that globally, the Audi brand is preparing to introduce more EV models by 2025 and some of them will also reach Indian shores.
When asked for his views on America’s expected entry Electric Car On the entry of major Tesla in the Indian market, Dhillon said, “I would say the more the better, because I believe if more players come in it will increase the adoption rate of EVs in the country.”
He said every manufacturer making electric cars will also set up charging infrastructure, which is expected to help everyone.
However, Dhillon said that in terms of taxation and duties, there should be a level playing field for all manufacturers.
He said, “We have already made substantial investments over the last several years to establish ourselves in India. So as long as it is a fair playing field and everyone is getting equal benefits, I think it is fair ”
On the sales outlook for the current year, Dhillon said, “We expect the luxury car industry to continue to grow. Last year it grew at around 20 per cent. This year it should grow in the range of 10-12 per cent.” St”.
He said that Audi India will also move forward like the industry.
“Due to the current situation (Red Sea crisis) we are not able to make much predictions for the whole year,” Dhillon said.
He said that the January-March quarter is going to be challenging due to low supply.
Dhillon said, “But we are hopeful that we will recover and also grow. There is hope that we will grow further but it is difficult to tell the percentage because a lot will depend on the supply.”
Audi on Friday reported 89 per cent growth in retail sales in India last year.
The company sold 7,931 units in 2023 compared to 4,187 units in 2022.
The luxury car market in India remains small, with total sales accounting for less than 2 percent of total passenger vehicle volume, which is expected to cross the 40 lakh units mark in 2023.
