Vistara says premium economy seats are a hit; More travelers are choosing them
Vistara is a joint venture between Tata and singapore aviationhas said that premium economy class Gaining momentum as the airline aims to strengthen its position full-service carrier Section. The airline, which was the first to introduce premium economy class in India, has seen a significant increase in the number of passengers choosing these seats. With a fleet of 67 aircraft, Vistara It currently operates around 320 flights daily on domestic and international routes, and plans to induct three more aircraft by April this year.
The airline currently offers premium economy class on three of its operated aircraft models: the Airbus 320neo, the Airbus 321, and the Boeing 787-9 Dreamliner.
Vistara Chief Commercial Officer Deepak Rajawat told PTI that the premium economy class has gained popularity among passengers. He emphasized that this is a unique feature offered by the airline, which provides added value to the customers. Rajawat highlighted the benefits of premium economy over economy class and acknowledged the positive growth of premium economy over the last few years. India is experiencing rapid growth in its civil aviation market, with domestic air passenger traffic experiencing a strong surge following the impact of Covid. 19 epidemic. In the first nine months of this financial year, domestic air passenger traffic recorded a growth of 16%, surpassing the pre-pandemic level of April-December 2019. According to official data for November, Vistara currently has a domestic market share of 9.4%.
Addressing concerns about rising airfares, Rajawat said the airline strives to strike a balance between supply and demand. He stressed the importance of determining the right pricing strategy for each cabin class.
The airline currently offers premium economy class on three of its operated aircraft models: the Airbus 320neo, the Airbus 321, and the Boeing 787-9 Dreamliner.
Vistara Chief Commercial Officer Deepak Rajawat told PTI that the premium economy class has gained popularity among passengers. He emphasized that this is a unique feature offered by the airline, which provides added value to the customers. Rajawat highlighted the benefits of premium economy over economy class and acknowledged the positive growth of premium economy over the last few years. India is experiencing rapid growth in its civil aviation market, with domestic air passenger traffic experiencing a strong surge following the impact of Covid. 19 epidemic. In the first nine months of this financial year, domestic air passenger traffic recorded a growth of 16%, surpassing the pre-pandemic level of April-December 2019. According to official data for November, Vistara currently has a domestic market share of 9.4%.
Addressing concerns about rising airfares, Rajawat said the airline strives to strike a balance between supply and demand. He stressed the importance of determining the right pricing strategy for each cabin class.
Vistara is in the process of merging with Air India as part of the Tata Group’s integration of its airline business. The merger is expected to be completed by mid-2025, with all legal approvals expected to be received by the middle of this year. Under the merger agreement, Singapore Airlines will also acquire 25.1% stake in Air India. Vinod Kannan, CEO of Vistara, has said that the merger is aimed at driving growth and will combine consumer-centric services, operational excellence and integration of employees of both the airlines.
