New Delhi: Beverage major Coca-Cola announced the transfer of ownership of its company bottling operations In three regions North, East and North East to streamline the supply chain.
The move to re-franchise the company-owned bottling operations to its three existing franchised bottlers is focused on streamlining the supply chain in the region and raising the bar on execution, it said in a statement Hindustan Coca-Cola Beverages (HCCB), a subsidiary of The Coca-Cola Company, said.
As part of the transfer, Rajasthan Market will be owned and operated by Kandhari Global Beverages, comprising Enrich Agro Food Products and Kandhari Beverages. They are currently operating in Delhi, Himachal Pradesh, Haryana, Punjab, Chandigarh, Jammu and Kashmir, parts of Ladakh. The Bihar market will be owned and operated by SLMG Beverages, which currently operates in Uttarakhand, parts of Uttar Pradesh, Madhya Pradesh and Bihar.
The North-East market and select areas of West Bengal will be owned and operated by Moon Beverages. They are currently operating in Delhi and parts of Uttar Pradesh.
“This business transfer is an important decision for Hindustan Coca-Cola Beverages,” said Juan Pablo Rodriguez, CEO of HCCB India. “This ensures the right level of investment can be made across all parts of the business, while bringing both scale and proximity to the business. We are passionate about the long-term growth prospects of our beverages business in India and believe this move will help accelerate the Coca-Cola system, allowing us to win in the market and provide greater value to local communities. will be able to do.
“We are committed to building stronger and more sustainable local businesses in India,” said Sandeep Bajoria, VP India Operations, Coca-Cola India. , strengthening existing capabilities along with infrastructure, technological capabilities, talent acquisition and business expansion to provide unique beverage experiences to our consumers.
The move to re-franchise the company-owned bottling operations to its three existing franchised bottlers is focused on streamlining the supply chain in the region and raising the bar on execution, it said in a statement Hindustan Coca-Cola Beverages (HCCB), a subsidiary of The Coca-Cola Company, said.
As part of the transfer, Rajasthan Market will be owned and operated by Kandhari Global Beverages, comprising Enrich Agro Food Products and Kandhari Beverages. They are currently operating in Delhi, Himachal Pradesh, Haryana, Punjab, Chandigarh, Jammu and Kashmir, parts of Ladakh. The Bihar market will be owned and operated by SLMG Beverages, which currently operates in Uttarakhand, parts of Uttar Pradesh, Madhya Pradesh and Bihar.
The North-East market and select areas of West Bengal will be owned and operated by Moon Beverages. They are currently operating in Delhi and parts of Uttar Pradesh.
“This business transfer is an important decision for Hindustan Coca-Cola Beverages,” said Juan Pablo Rodriguez, CEO of HCCB India. “This ensures the right level of investment can be made across all parts of the business, while bringing both scale and proximity to the business. We are passionate about the long-term growth prospects of our beverages business in India and believe this move will help accelerate the Coca-Cola system, allowing us to win in the market and provide greater value to local communities. will be able to do.
“We are committed to building stronger and more sustainable local businesses in India,” said Sandeep Bajoria, VP India Operations, Coca-Cola India. , strengthening existing capabilities along with infrastructure, technological capabilities, talent acquisition and business expansion to provide unique beverage experiences to our consumers.
