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(12/01/24)
 Sabre has entered into a multi-year distribution
agreement with International Airlines Group (IAG), expanding their
existing partnership.

The agreement will allow Sabre-connected travel
buyers and agencies to sell traditional EDIFACT content as well as
having competitive access to NDC offers from British Airways,
Iberia, Aer Lingus and Vueling – including Additional Price Points
and ancillaries – through the Sabre travel marketplace globally.

British Airways’ aircraft landing at LHR. Picture by Steven Howard of TravelNewsAsia.com

The NDC content will be rolled out to
Sabre-connected travel agencies on a carrier-by-carrier basis,
providing travel agencies with a wider range of options to compare
and shop for, while travellers will benefit from an improved
experience with more choice and transparency.

Colm Lacy, British Airways’ Chief Commercial
Officer, said, “We are on a journey to A Better BA and we continue
to invest across the business as part of that commitment. Not only
are we improving the experience of those customers who fly with
us, but also the way we work with our valued travel agent and
travel buyer partners. We understand how valuable retailing is to
them, and IAG’s partnership with Sabre allows us to make a wide
range of attractable offers available even further across the
globe.”

The agreement is another milestone in the IAG
strategy to embrace digital retailing practices and offer more
opportunities for customers to access NDC content.

“We are very excited about what’s ahead. The
travel industry is entering a new era of personalised retailing
that will bring better experiences for travellers and new revenue
opportunities for airlines and travel agencies,” said Roshan
Mendis, Chief Commercial Officer, Sabre Travel Solutions. “It’s
fantastic to work with a strong, forward-thinking partner like IAG
that is just as committed as we are to driving the industry
forwards.”

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