Samsung bets on premiumization with the launch of its first online-to-offline lifestyle store in India
Mumbai: Consumer electronics giant SAMSUNG is betting on the rising premiumization trend in India with the launch of its first online-to-offline lifestyle store in the country.
Located in the heart of Mumbai, India’s financial hub, the store will showcase Samsung’s top premium products through unique curated experiences and real-life scenarios. The new store showcases the company’s widest premium portfolio ranging from smartphones to televisions, refrigerators. , washing machines and other products, leveraging the power of Samsung’s AI ecosystem.
“Especially today’s customers Gen Z And millennials are looking for premium products and unique experiences. They want to interact, touch, feel and create with the brand and its products. This is what Samsung BKC (Bandra Kurla Complex) is all about. We’ve compiled never-before-seen experiences across eight unique areas, covering all of our AI experiences, to excite people from a variety of sectors. Here, customers will experience our extensive connected device ecosystem and our cutting-edge technology,” said JB ParkPresident and CEO of Samsung Southwest Asia.
With the help of growing working population and rising disposable income, Indians are upgrading their shopping and are willing to spend extra money to buy premium products.
“The market itself is moving towards premium. It is a phenomenon that is spreading everywhere – be it televisions, refrigerators, washing machines, appliances or laptops in our galaxy. In our own brand stores, we have reached a point where 65%-66% of sales are now coming from this category,” Sumit WaliaSamsung India senior director D2C business told TOI.
Located in the heart of Mumbai, India’s financial hub, the store will showcase Samsung’s top premium products through unique curated experiences and real-life scenarios. The new store showcases the company’s widest premium portfolio ranging from smartphones to televisions, refrigerators. , washing machines and other products, leveraging the power of Samsung’s AI ecosystem.
“Especially today’s customers Gen Z And millennials are looking for premium products and unique experiences. They want to interact, touch, feel and create with the brand and its products. This is what Samsung BKC (Bandra Kurla Complex) is all about. We’ve compiled never-before-seen experiences across eight unique areas, covering all of our AI experiences, to excite people from a variety of sectors. Here, customers will experience our extensive connected device ecosystem and our cutting-edge technology,” said JB ParkPresident and CEO of Samsung Southwest Asia.
With the help of growing working population and rising disposable income, Indians are upgrading their shopping and are willing to spend extra money to buy premium products.
“The market itself is moving towards premium. It is a phenomenon that is spreading everywhere – be it televisions, refrigerators, washing machines, appliances or laptops in our galaxy. In our own brand stores, we have reached a point where 65%-66% of sales are now coming from this category,” Sumit WaliaSamsung India senior director D2C business told TOI.
