New Delhi: Italian super sports car manufacturer lamborghini I have just scored a century india sales but wants ease of taxation and better infrastructure To sell more.
The company, which retails cars above Rs 4 crore, had its best year in the country as it sold 103 cars in 2023, up 12% from 92 cars sold last year. Due to the launch of the Urus SUV in September 2018, the company’s volumes have doubled in the last four years, compared to retail sales of 52 cars in 2019.
However, Stephan Winkelmann, global CEO of the company, which retailed over 10,000 cars worldwide last year, says sales in India are well below potential due to infrastructure and high taxation issues. “These are limiting growth opportunities in India,” he told TOI.
Winkelmann, who plans to visit India soon, said the effort will be to take a closer look at the local car market and better understand the underlying potential and regulations.
Despite concerns over some aspects, he remained optimistic about India’s long-term potential and described it as an “emerging and growing market” for super luxury cars.
Lamborghini, which has a strong share in the category and sells sports cars like Huracan and Revuelto, estimates the total customer car park in India to be around 500 vehicles. Its demand is increasing not only from metros and big cities, but also from smaller towns like Ludhiana, Kanpur, Shillong, Guwahati and Madurai, which are contributing about a quarter to its sales.
The total market for cars priced above Rs 2 crore is currently pegged at around 1,000 units annually, and has brands like Lamborghini, Bentley, Rolls-Royce, Maybach, Ferrari, Porsche, Mercedes-Benz, Audi and Aston Martin.
Winkelmann said Indians are buying Lamborghinis not only within the country, but also in other countries. “It’s one of the few countries whose citizens are shopping in different countries.”
The company, which retails cars above Rs 4 crore, had its best year in the country as it sold 103 cars in 2023, up 12% from 92 cars sold last year. Due to the launch of the Urus SUV in September 2018, the company’s volumes have doubled in the last four years, compared to retail sales of 52 cars in 2019.
However, Stephan Winkelmann, global CEO of the company, which retailed over 10,000 cars worldwide last year, says sales in India are well below potential due to infrastructure and high taxation issues. “These are limiting growth opportunities in India,” he told TOI.
Winkelmann, who plans to visit India soon, said the effort will be to take a closer look at the local car market and better understand the underlying potential and regulations.
Despite concerns over some aspects, he remained optimistic about India’s long-term potential and described it as an “emerging and growing market” for super luxury cars.
Lamborghini, which has a strong share in the category and sells sports cars like Huracan and Revuelto, estimates the total customer car park in India to be around 500 vehicles. Its demand is increasing not only from metros and big cities, but also from smaller towns like Ludhiana, Kanpur, Shillong, Guwahati and Madurai, which are contributing about a quarter to its sales.
The total market for cars priced above Rs 2 crore is currently pegged at around 1,000 units annually, and has brands like Lamborghini, Bentley, Rolls-Royce, Maybach, Ferrari, Porsche, Mercedes-Benz, Audi and Aston Martin.
Winkelmann said Indians are buying Lamborghinis not only within the country, but also in other countries. “It’s one of the few countries whose citizens are shopping in different countries.”
