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(31/01/24)
 Seibu Prince Hotels is to deploy
the Sabre SynXis Central Reservation System (CRS) as the company forges
ahead with ambitions to double the size of their property
portfolio worldwide.

Under the agreement, Seibu Prince
Hotels will use the SynXis platform to expand its
reach across global distribution channels, will
deploy the SynXis Booking Engine to drive direct bookings and
SynXis Channel Connect to connect to hundreds of OTA channels globally.

The addition of Seibu hotels to Sabre’s SynXis platform
means its properties are available to book through Sabre’s own
global GDS as well as others, corporates, TMCs, and almost 900,000
travel agents and tour operators globally.

Rooftop Bar at The Prince Kitano New York

“We’re thrilled to welcome Seibu Prince Hotels Worldwide to
our Sabre SynXis family,” said Frank Trampert, SVP / Global MD of
Community Sales for Sabre
Hospitality Solutions. “Seibu Prince Hotels Worldwide will now be
able to gain an intuitive chain-wide performance overview and
valuable insights to enable improved distribution, increased
bookings, and optimized offerings for guests at its existing, and
future, hotels. We’re looking forward to many more Seibu
properties connecting to the SynXis platform as Prince drive
forward their exciting expansion plans.”

With more than a century of hospitality
industry experience, Seibu Prince is focused on
asset-light hotel operations, with an aim to expand its scale
two-fold.

Seibu Prince brands include The Prince, Grand Prince
Hotel, Prince Hotel, Prince Smart Inn, The Prince Akatoki, Policy, Park Regis by Prince, Park Regis Park Proxi, and Leisure Inn
overseas.

The company has hotels in major Japanese cities
and resort areas such as Tokyo and Kyoto, as well as popular
destinations in Asia, the Middle East, Oceania, the US, and
Europe.

“We have aggressive
plans to double our hotel numbers to 250, so it’s essential that
we are working with the right technology partner with the
advanced, scalable solutions, and the future-focused mindset we
need to support those ambitions,” said Eiichi Akamatsu, Director,
Executive Managing Officer, Seibu Prince Hotels Worldwide. “Given
our rapidly expanding scale, Sabre SynXis will enable us to
consolidate operations into one intuitive ecosystem so we can
improve the guest experience while increasing our geographic
footprint and driving efficiencies for our international growth.”

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