(16/02/24) Lore Group, an international hospitality
company that designs, transforms, manages and operates hotels,
restaurants and bars across Europe and the United States, has
joined the Global Hotel Alliance.
The London-based group’s five
design-led hotels, located in landmark buildings in Amsterdam,
London and Washington DC, join GHA’s portfolio of more
than 800 hotels across 40 brands in 100 countries, offering the 26 million members of its
GHA Discovery loyalty programme an even greater
choice of properties in sought-after destinations.
GHA has already started integrating the
five hotels and they are all expected to be fully live by May 2024.
Sea Containers London, a Lore Group hotel
“We are
excited about the opportunities made possible by joining GHA,
which extends our reach to a wide global community of committed
travellers,” said David Taylor, Lore Group CEO. “The potential for growth across our portfolio of
unique hotels, utilising the power of GHA Discovery, is
substantial, and we look forward to expanding our guest’s world of
travel with an alliance of like-minded brands.”
Committed to thoughtful design and interesting use
of space alongside notable restaurants and award-winning bars,
the hotels in Lore Group are inspired by the history of their buildings
and the neighbourhoods in which they are located, with the
collection including Pulitzer Amsterdam, Sea Containers London
(pictured above),
One Hundred Shoreditch, Riggs Washington DC and Lyle Washington
DC.
“Our recent research has illuminated growing
traveller demand for exceptional stays, immersive destination
experiences and an appreciation of high-quality hotels. Lore Group
aligns perfectly with these trends,” said GHA CEO, Chris
Hartley. “Lore Group’s hotels will also benefit from the
GHA Discovery platform’s business-generating power, with
cross-brand activity – where members stay with one brand or
property and use the Discovery D$ rewards currency earned to visit
or stay at another – generating nearly US$300 million in
incremental revenue last year.”
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