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(14/03/24)
TUMI has launched a
new capsule collection in collaboration with the NEOM McLaren
Extreme E Team.
The TUMI | McLaren Extreme Capsule features three bags
– a backpack, duffel and sling – designed to not only look great,
but to also suit the needs of
travelers as well as the British off-road racing team
as they travel to remote locations around the globe.
The Terrain Backpack features a flat opening with
a magnetic fastener to the main compartment. In addition to a
tuck-away sternum strap and add-a-bag strap, it comes with a
padded laptop pocket that can accommodate a 15” PC or 16” MacBook
Pro.
The Throttle Duffel, with top carry handles and a padded back
panel, is accessible through a zip entry with hidden magnetic
closures. It comes with tuck-away sternum and backpack straps.
The TUMI | McLaren Extreme Capsule features three bags – a backpack, duffel and sling
The
Rally Sling features a zip entry to the main
compartment as well as an open pocket and back transparent zip
pocket.
Incorporating fully welded construction, each
piece is unlined, lightweight and water-resistant, with pops of
color that reflect McLaren’s color palette.
“We’re thrilled to unveil this capsule in
partnership with McLaren. As two brands dedicated to innovation
and functionality, we’re passionate about this partnership and
creating products that reflect our shared values,” said Jill
Krizelman, SVP, Ecommerce and Global Marketing, TUMI. “We are
delighted to expand our partnership with TUMI, built on a genuine
passion for craft and high attention to detail, and can’t wait for
our fans to see this exciting new range as we expand into our
Extreme E series,” said Louise McEwen, Executive Director, Brand &
Marketing, McLaren Racing.
TUMI has been the Official Luggage Partner of the
McLaren Formula 1 Team and McLaren Automotive since 2019. In
February, the brand was named the Official Luggage Partner of the NEOM
McLaren Extreme E Team and McLaren Shadow esports Team for 2024
and beyond.
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