(15/03/24) Singapore Airlines is
revamping the Premium Economy Class inflight experience with an improved and expanded selection of food and beverage
options, as well as a new amenity kit which will be available on
flights from 31 March 2024.
As part of the revamp, Premium Economy Class customers will be
offered a glass of Charles de Cazanove Brut Tradition NV Champagne
shortly after take-off.
They will also be able to peruse a hard copy menu card that
lists the wide variety of meal, snack and beverage options that
are available on their flight.
On flights that are at least seven hours long, an
all-new Out of the Woods amenity kit, designed exclusively for
Premium Economy Class customers, will also be available on request.
The changes mark the first comprehensive revamp of SIA’s
Premium Economy Class inflight experience since the cabin class
was introduced in 2015.
New (2024) Premium Economy Class Amenity Kit on Singapore Airlines
“Since its introduction in
2015, Premium Economy Class has become popular with our customers.
They appreciate the added amenities, heightened comfort, and the
extra personal space it offers, all at an excellent value,” said Yeoh Phee Teik, Senior
Vice President Customer Experience, Singapore Airlines. “At Singapore Airlines, though, our philosophy is
to never stand still. We regularly gather customer feedback and
conduct market research, learn more about the evolving value
drivers for travellers, and find innovative ways to continue
delivering a personalised and world-class in-flight experience. Based on these insights, we have undertaken this
comprehensive revamp of our Premium Economy Class inflight
offerings, which we believe will delight our customers. The result
reflects Singapore Airlines’ dedication to enhancing the Premium
Economy Class experience to a class of its own.”
SIA has developed over 200 new appetisers, main
courses and desserts as part of the revamp.
Premium Economy Class meals will
consist of a seasonal appetiser, main course, bread and dessert, as
well as
cheese and crackers, all served on a full-sized tray.
Upgraded bread options will include
croissants for breakfast or garlic bread rolls for lunch, dinner
and supper.
New appetisers include garlic roasted prawns with
smoked aioli and Patatas Bravas (Spanish fried potatoes), broccoli
salad with hot smoked salmon, and seasonal variations of Japanese
cold noodles with soba sauce.
Customers will be able to choose from two premium main course
options, either international or Asian cuisine, on every flight.
Highlights of the main courses include new dishes such as
beef bourguignon served with
bacon, mushrooms, vegetables, and potato gratin, bak chor mee
(minced pork noodles), and Thai-style crab curry served with a
combination of jasmine rice and brown rice, and seasonal
vegetables with egg.
Customers can also choose from an expanded Book
the Cook menu, which features up to 20 dishes available on
rotation, for pre-order at least 24 hours before departure.
Popular choices include Singapore-style seafood hor
fun
and chicken biryani, as well as new additions like slow braised
lamb ragout, salmon teriyaki, and
plant-based wellness dishes such as mushroom eggplant meatballs.
Desserts include chocolate feuilletine cake, mascarpone
cream cake, as well as apple crumble
cheesecake.
Meals are accompanied by a small bar of chocolate, as
well as upgraded cheese and crackers.
Complementing the meals are a selection of wines
and Champagne, curated by SIA’s panel of wine experts exclusively
for the Premium Economy Class cabin.
In addition to the Charles de Cazanove Brut Tradition NV
Champagne, customers can choose between
the 2023 Wairau River Sauvignon Blanc and the 2022 St Hallett
Faith Shiraz.
An extensive selection of spirits including whisky,
gin, vodka, signature cocktails like the Singapore Sling, and a
variety of beers, will also be available.
Peppermint and Chamomile teas, as well as hot
chocolate from Cadbury, have been added to the non-alcoholic
beverage selection, complementing the existing range of
options including soft drinks, fruit juices, coffee and teas.
Between meals, customers can request for new snack
options such as almonds and cashews, on top of the
existing variety of snacks such as potato chips, assorted
buns, sandwiches, muffins and flavoured popcorn.
Brand New Premium Economy Class Inflight Amenity
Kit
SIA partnered with Out of the Woods, an US-based
manufacturer of eco-friendly and sustainable lifestyle products,
for the new Premium Economy Class amenity kit.
The pouch is made from eco-friendly Forest
Stewardship Council (FSC)-certified kraft paper fabric, and
includes eyeshades and slippers made from recycled PET material.
The kit also incorporates a lip balm packaged in biodegradable
material.
Toiletries such as dental kits and moisturisers, will
only be available in the lavatory.
Latest
exclusive video interviews: 9 HD Video Interviews from Routes Asia 2024 in Langkawi, Malaysia;
Standard to Open Residences in Hua Hin and Phuket, Thailand; Video
Interview with Amar Lalvani, Executive Chairman;
9 Exclusive Video Interviews
from ASEAN Tourism Forum
2024
in Vientiane, Laos;
8 NTO Press Conferences from ASEAN Tourism Forum 2024 in
Vientiane, Laos;
13 HD Video Interviews from World Travel
Market 2023 in London, England;
5 HD Video Interviews from APG World Connect 2023 in Monaco, France;
15 HD Video Interviews from Routes World 2023 in Istanbul, Türkiye; and
Electric Airport Taxis at Almaty Airport (ALA) in Kazakhstan – HD
Video Interview with CEO.
