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(05/04/24)
 The Cheval Collection has joined the Global
Hotel Alliance.

Cheval Collection opened its first property in
1981 in Knightsbridge, London and currently owns and operates a
portfolio of more than 800 apartments across nine locations in
central London, three in Edinburgh and one in Dubai.

Amazing view from an apartment at Cheval Three Quays in London, England

“We are thrilled to announce the addition of
Cheval Collection to our alliance, marking our first venture into
serviced apartments,” said Chris Hartley, CEO of GHA. “Travellers are seeking larger accommodation
options and now they can enjoy recognition and rewards across a
greater selection of properties and destinations, including
Edinburgh which we are excited to add.”

Once integrated later this year, Cheval Collection
will be able to offer the 26 million members of GHA’s loyalty
programme, GHA Discovery, benefits such
as special rates and room upgrades along with the ability to earn
and spend Discovery Dollars – a transparent rewards currency
that is spent like cash.

“Guests increasingly expect a loyalty programme as
part of their stay and, as we expand around the world, Global
Hotel Alliance offers the potential to raise our profile, while
also gaining valued guest feedback,” said Mohammed Alawadhi,
Managing Director of Cheval Collection. “GHA Discovery is the only
loyalty scheme run by hotels, for hotels, encouraging direct
bookings as well as providing additional marketing support and
access to new markets. Our goal is to recognise and reward the
loyalty of our guests and GHA Discovery, with its proven track
record, is the most appropriate fit.”

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