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(22/01/24)
 AirAsia has unveiled the top hotel destinations
and properties booked on the airasia Move app, formerly airasia
Superapp, by users in 2023.

Domestic destinations in Malaysia – Kuala Lumpur,
Penang, Kuching, Kota Kinabalu, took the top spots, along with
Bangkok in Thailand and Bali, Indonesia continuing to be popular
choices among travellers.

Based on bookings made in 2023, the top-booked
hotels reveal varying preferences of airasia Move users across
different regions.

In Malaysia, the most-booked hotels were in Penang
and Kuala Lumpur,while, hotels in Palembang and Bangkok topped the
lists for Indonesia and Thailand, respectively. In Philippines,
Manila and Boracay secured the top positions in terms of hotel
bookings.

airasia Move’s top hotel bookings in 2023 by city

The date shows that 74% of bookings fall between a range of
RM250 to RM400 per night, with a strong preference for boutique
accommodation featuring unique themes that provide a balance of
affordability, comfort and experience.

In terms of traveller types, couples and solo
adventurers took the lead, constituting 43.8% and 33.8% of the
user base, respectively, followed by group travellers at 13.6% and
families at 8.8%.

Notably, 40.7% of hotel bookings occurred within a
tight window of 3 days before the scheduled date of arrival. The
next most popular timeframe for bookings fell within a 4 to 14-day
range, a trend indicative of users mostly reserving hotels for
short weekend getaways and business trips.

For Flight + Hotel (SNAP), a product featuring
flights and hotels together in one booking, 15% of the bookings
were made 8 to 14 days leading up to the planned date of arrival.
That was followed closely by bookings made within 0 to 7 days of
the date of arrival.

The airasia Move / Superapp has over 700 airlines
and 900,000 hotels to choose from.

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