All Photos Credit: Whit McGuire
In the scorching Texan summer, where temperatures have crossed the 100-degree mark multiple weeks in a row, the average person is doing all they can to stay cool. As the heat wave rages on, one brand stands out as a solution to the sweltering days.
Enter esby, a sustainable apparel and lifestyle brand from the heart of Austin, Texas. The company is set to celebrate its milestone 10th anniversary in the next few months. Esby was founded by Stephanie Beard in 2014, who also serves as the CEO and Creative Director.
All of the clothing from esby is designed for long-lasting quality over fast fashion trends. Beard aims to create breathable and comfortable pieces that are timeless in style and enduring in functionality. In this relentless heat, the significance of well-crafted clothing that marries comfort, style, and durability becomes undeniable. Hence, the arrival of esby’s Labor Day sale is akin to an oasis in the desert. This sitewide event offers a generous 25% discount off all in stock product, including sale, which is a departure from esby’s customary pricing philosophy. Believing in its pricing model and recognizing the quality of the product, the brand seldom offers sales, let alone sitewide 25% off. This unique occurrence, and the unprecedented heat, is precisely why esby’s Labor Day sale couldn’t come soon enough.
The brand’s designs, fashioned in Austin and produced in cities like Dallas, San Antonio, NYC, and LA, utilize all-natural pre-washed fabrics, ensuring an authentic fit and lived-in feel from the very first wear. Inspired by timeless silhouettes, esby’s designs pay homage to the sun-soaked desert landscapes of Austin and Santa Fe, capturing their natural, time-worn essence.
A distinctive feature of esby’s philosophy is its dedication to inclusivity and longevity. The brand’s range spans from XXS to 4XL, promoting body positivity and providing an expansive selection of comfortable and breathable pieces for all body types. From dresses with pockets to the cherished chelle Top, esby’s style is as distinctive as it is functional. Here, esby’s commitment to never using synthetic or plastic materials rears many positive externalities. By leveraging 100% all-natural, premium linens and cottons from Japan, France, Italy, and the United States, esby consumers never need to worry about forever chemicals, wear and tear, and feeling uncomfortable in their clothing.
Embracing the principles of slow fashion, esby champions ethical business practices, a tenet woven into the brand’s fabric from the outset. Esby’s small-batch production further diminishes waste and emissions but means popular items can sell out quickly leaving others empty-handed.
Under the umbrella of its parent company, the IGNITE! Family of Companies, esby is poised to extend its impact as a lifestyle brand, resonating with a community that shares its values. Even from its Austin roots, esby’s reach has transcended borders, attracting individuals worldwide who are passionate about quality, sustainability, and a shared vision for a better world via its online store.
In the heat of the Texan summer, where the news reports triple-digit degree days, esby offers a sanctuary of cool — from style to temperature to ethics.
As the Labor Day sale approaches, there is no better time to purchase a vintage yet timeless piece that will save you from the heat in both comfort and style.