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Perfume brand Upsilon enters women’s fragrance segment

Upsilon, a premium fragrance brand has diversified its product portfolio with its entry into the women’s perfume market with the launch of its first collection of women’s perfumes.

Perfume brand Upsilon enters women’s fragrance segment – Upsilon

The new range for women includes three fragrances namely Boho Waves, Retro Wine, and Vintage Lily. They have been priced at Rs 1,699 ($21) for a 50 ml bottle and Rs 699 for a 15ml bottle.

Commenting on the launch, Neeraj Bhensdadia, co-founder at Upsilon in a statement said, “As we complete a year of operating successfully, we have learned a lot about our consumers and their unique requirements. Our fragrances are a personification of individuality, and we are eager to cater to women who value self-expression through scent.”

“Upsilon Perfumes is all about empowering individuals to own their unique identities, and we believe our new women’s fragrances will do just that. As we enter the second year, we are poised to add to the existing range of men’s fragrances while exploring new categories. We aim to cater to the diverse fragrance enthusiasts with a multi-fold approach through offline and online channels both,” he added.

The new product range from Upsilon will be available for purchase on the brand’s official website, as well as through their partner e-commerce platforms, including Amazon, Flipkart, Nykaa among many others.

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