Beauty brand Mars Cosmetics has opened its first kiosk to date in New Delhi, located inside V3S Mall in the city’s Laxmi Nagar. The business plans to open a number of further kiosks and stores in the capital region to reach more metro shoppers.
“The launch of our first kiosk in the vibrant city of New Delhi was a significant step in our mission to bring Mars Cosmetics closer to our customers,” said Mars Cosmetics’ brand manager Mukan Jain in a press release. “Our kiosk not only showcases our extensive product range but also provides a hands-on, immersive experience that cannot be replicated online. We envision the launch of more such stores in the near future.”
Mars Cosmetics retails over 300 SKUs and its products focus on eyes, lips, and face, with both cosmetics and makeup tools available. The new Mars Cosmetics kiosk is designed to enable shoppers to experience its product in person while garnering insights into their reactions to different goods.
The kiosk is divided into four sections: ‘Face’, ‘Face Tools’, ‘Eyes’, and ‘Lips’, to make it easy for shoppers to find what they are looking for. With a soft pink colour scheme, the kiosk aims to offer vegetarian and cruelty free products at “super affordable prices”.
The brand plans to first open more kiosks and stores in Delhi before expanding its brick-and-mortar distribution to pan-India. Mars Cosmetics also retails from its direct to customer website and on multi-brand platforms including Myntra, Nykaa, Tira, and Purplle among others.
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