(27/09/23) Marriott has
signed an agreement with NEOM to open Saudi Arabia’s first W Hotel
as well as a JW Marriott in Trojena, a mountain destination in the north west
region of the Kingdom.
“With its central
location, high elevation mountain landscape up to 2,600 meters,
and natural surroundings, Trojena redefines the understanding of
ultra-luxury hospitality and mountain tourism,” said Philip Gullett, Executive Director of Trojena. “We are delighted to have
two of Marriott International’s iconic brands at the forefront of
luxury travel, W Hotels and JW Marriott, join us to elevate the
travel experience for discerning guests.”
Hotel in Trojena is anticipated to feature 236 guest rooms,
including 47 suites, with uninterrupted views of the mountains and
a freshwater lake.
property will be situated within the region’s Lake Village which
aims to deliver exclusive residential, hospitality and commercial
experiences directly at the water’s edge.
The JW Marriott Hotel in Trojena will be situated in The Bow
architectural lake will be a destination that is expected to
feature an enchanted forest and adventures on the waterfront.
Lake Village will also be home to a range of retail and dining
offerings, fresh food and shopping markets and entertainment
Design plans for the property include four F&B
outlets, retail space, a Living Room, Wet Deck, W
Lounge, Away Spa and Fit fitness center.
The JW Marriott Hotel in Trojena will
be situated in The Bow (pictured above) which is anticipated to be a futuristic
water world which will combine nature with technology to make for
an unique living environment.
Immersed inside the Lake and
surrounded by a mountainscape, the substructure will be designed
to withstand the weight and pressure of the surrounding water
while remaining spaces will be easily adaptable to allow for
multi-season use including an atrium capable of hosting large scale
Plans for the hotel include 500 luxury rooms and suites,
and extensive entertainment and recreational offerings including a
ballroom, meeting spaces, five dining venues, a fitness club, a
kids club, swimming pools and a spa.
“We are excited to work with NEOM to develop these
two exciting properties in one of the most highly anticipated
developments in the world,” said Chadi Hauch, Regional Vice
President, Lodging Development, Middle East, Marriott
International. “W Hotels continues to redefine the luxury
hospitality sector, and NEOM is an ideal fit with its vision
centered around innovation, creativity, design and exploration,
while JW Marriott, one of our flagship brands, will bring its
legacy of extraordinary hospitality, thoughtful design and
Trojena, one of the flagship developments within NEOM, is being
developed and positioned as a year-round adventure sports
destination that will include activities such as skiing, water
sports, hiking and mountain biking.
Along with a W Hotel and JW Marriott
property, the development is expected to include apartments,
chalets, retail, dining, and entertainment areas.
Trojena will host
the 2029 Asian Winter Games.
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