Dubai-based fashion retail chain Max Fashion is planning to scale its presence in the south Indian state of Andra Pradesh and Telangana by opening new stores by year end.

The brand has witnessed strong growth from these regions and plans to further strengthen its foothold in the market by entering new cities.

With this expansion in the south, the company is poised to take its operations to the next level and solidify its position as an industry leader.

Commenting on the expansion, Peddiraju Anandram, regional business head at Max Fashion in a statement said, “We are thrilled to initiate this celebratory campaign in the city today. Hyderabad holds a special place for us; 64 percent of our sales come from the city in the Telangana and Andhra Pradesh region. We look forward to serving even more customers and becoming an integral part of their festive celebrations.”

Max Fashion was launched in May 2004 under the banner of the UAE-based Landmark Group. It currently operates over 460 stores across more than 200 cities in India and over 850 stores globally with a presence in 19 countries.