Home décor and furniture brand WoodenStreet has expanded its home textiles offering by launching new in-house brand Earthy Threads, inspired by nature. The business plans to integrate its new brand into all of its stores across India. 

“Our primary goal has always been to elevate the Indian home decor landscape,” said WoodenStreet’s CEO Lokendra Ranawat, Indian Retailer Bureau reported. “With Earthy Threads, we are taking a significant step in that direction. This brand not only reflects our commitment to top-tier quality and design but also embodies our vision for the future– a future where every home can access complete home decor solutions from WoodenStreet, including furniture, furnishings, and decor, all under one roof.”
 
WoodenStreet counts over 90 stores in India and aims to give each one a dedicated segment for Earthy Threads products which will measure between 500 and 1,000 square feet. The brand is also continuing to expand its brick-and-mortar presence across India and opened a new experience centre on Mumbai’s Mira Road in mid-September, the brand announced on Facebook.

Earthy Threads is designed to offer textiles which take their inspirations from traditional Indian design but look at home in a modern Indian household, according to WoodenStreet. The product line features cushion covers, curtains, table linens, table runners, carpets and rugs, and bedding among other goods.