Bata India, India’s largest footwear retailer has expanded its product portfolio with its entry into the athleisure clothing market by launching its ‘Power Acti-Wear’.
The Power Acti-Wear range will offer a range of t-shirts, shorts & tracks that have been made with technologies like qik-dry, acti-vent, acti-stretch and feather tech.
Commenting on the launch, Olivier Heck, global athleisure brands director at Bata in a statement said, “Power Acti-Wear is not just a clothing line; it is Power’s commitment to pushing boundaries. By combining our expertise in innovation with our passion for style, we are setting up a new benchmark in the world of performance and athleisure.”
“Power is synonymous with fitness, and now with apparel, we are not just introducing clothing; we are introducing a powerful lifestyle,” Heck added.
Bata had recently launched a range of walking shoes ‘Power N-Walk’ under its ‘Power’ portfolio and plans to further strengthen it by launching innovative products in the India market.
Bata’s clothing line starting at Rs 799 ($10) onwards will be available on the brand’s website and Bata stores across the country.
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