Men’s, women’s, and children’s apparel and accessories brand R&B has opened its fourth brick-and-mortar store to date in Hyderabad. Located in the city’s Ashoka One Mall in Kukatpally, the spacious outlet launched with the brand’s autumn collection.  

“We are delighted to announce the arrival of R&B’s newest store at Ashoka One, Hyderabad,” announced Apparel Group India Private Limited on Linkedin. “This is the brand’s fourth store in Hyderabad and 13th store in India.”
 
The store opened with an inaugural offer, the ‘R&B Half-Back sale’, Ashoka One Mall announced on Facebook. Shoppers can receive free merchandise worth Rs 750 when they shop over Rs 1,500. 

Fashion retail giant Apparel Group launched R&B as a family-oriented apparel brand in October 2012. The brand opened its first brick-and-mortar store in Oman and today counts more than 70 stores across India and the Middle East. In India, R&B has stores in cities including Kochi, Ahmedabad, Mangalore, Bengaluru, and Mysore. 
 
Hyderabad’s Ashoka One Mall is a project by Ashoka Developers and Builders Limited which was incorporated in 1989 and specialises in real estate projects in Telangana and Andhra Pradesh. The mall houses a wide range of Indian and international fashion, cosmetics, and lifestyle brands including New U, Ethnicity, and Pantaloons among others.