(16/11/23) India had a very large presence at this year’s
World Travel Market (WTM) in London, with Incredible India taking
one large stand for delegates from around the country to share,
and some individual states deciding to create a larger impact by
having their own booth.
Prateek Hira, President & CEO of Tornos, Uttar Pradesh, India
One such state was Uttar Pradesh in northern
India, the fourth largest state by area in the country and the
most populous with over 240 million inhabitants.
In addition to beautiful landscapes, Uttar Pradesh
has an abundance of rich cultural, religious and historical sites
for tourists to visit including the world-famous Taj Mahal, Agra
Fort, Ganges River and many others.
To learn more about Uttar Pradesh’s tourism sector and how the
Indian state is recovering from the challenges posed by Covid,
Steven Howard of Travel News Asia sat down with Prateek Hira, President & CEO of Tornos,
during the annual travel trade show at ExCel.
Filmed on 8 November 2023, Prateek shares the latest
visitor arrival numbers and targets for 2024, and gives us an
insight into how the state plans to market itself moving forward.
We discuss air connectivity within the state, visa
facilitation, hotel pipelines, how guest demographics are changing
and which markets Uttar Pradesh will be concentrating its
marketing efforts. All that and much, much more in the HD video
and podcast below.
Uttar Pradesh (India) Tourism – Interview with Prateek Hira, President & CEO of Tornos
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