Swedish fast fashion brand H&M launched its fourth store to date in Pune over the weekend inside the recently opened Phoenix Mall of the Millennium in Wakad. The new store measures 2,118 square metres and debuts the brand’s home decor line in the city.

“Hey Pune! Our fourth store is now open at Phoenix Mall of the Millennium,” announced H&M on Facebook. “Avail up to 50% off selected items on 25th and 26th November. See you there, happy shopping!”
 
The new store retails clothing and accessories for men, women, and children as well as home décor and lifestyle goods. The store also houses H&M’s ‘Divided’ clothing line and its products are priced from Rs 399. The H&M Home line is priced from Rs 149 and features products including tableware, bed linens, and cushions among others. 

“We have seen incredible love for H&M Home since its launch in India in 2022, and now, we are thrilled to bring this experience to Pune,” said H&M India’s country sales manager Yanira Ramirez, Indian Retailer Bureau reported. “H&M Home represents not just stylish living but also the comfort and personal expression that your home deserves. With this new addition, we aim to not only provide fashion but also the latest home décor inspiration, from elegant bedding to trendy tableware, and everything in between. Our endeavour is to continue offering the best in home and fashion with great quality at the best price, all while ensuring our commitment to sustainability remains unwavering.”