Beauty and lifestyle platform Nykaa recently hosted its ‘Beauty Bar’ event at Hyderabad’s Sarath City Mall which saw participation by beauty artists and leading makeup brands.

The event gave over 200 beauty enthusiasts a masterclass in beauty that was organised by makeup artist Aliya Baig, by using brands such as Maybelline New York, Huda Beauty, Innisfree, Nykaa Cosmetics, NYX Professional Makeup & Kay Beauty.

Nykaa plans to host similar events and take its beauty bars concept to different parts of the country in the coming months.

Commenting on the event, a Nykaa spokesperson in a statement said, “Nykaa has remained committed to bringing the best brands, products, and trends from the world of beauty, closer to consumers in new and interesting formats. Our Beauty Bars have gained much popularity and love over the years, and we are thrilled with all the love Hyderabad has shown us.”

“We will be hosting several such Beauty Bars throughout the year, across multiple cities, and look forward to creating memorable experiences for our consumers with some of the most sought-after brands, experts and offers in beauty,” the spokesperson added.

Nykaa launched the ‘Beauty Bars’ initiative to help ang dive insights to make-up enthusiasts about the latest trends by interacting with brands and experts from the beauty industry.