Obeetee, a luxury home decor brand has expanded its retail presence with the launch of a new store in the city of Mumbai.

The store located at Raghuvanshi Mills will house collections by designers like JJ Valaya, Tarun Tahiliani, Abraham and Thakore, Shantanu and Nikhil, and more.

The store will have, the ‘Proud to Be Indian’ (PTBI) theme depicted by Obeetee’s commitment to featuring exclusively Indian designers.

Commenting on the launch, Angelique Dhama, CEO of Obeetee in a statement said, “Obeetee Carpets is honoured to bring our legacy of craftsmanship to the heart of Mumbai at Raghuvanshi Mills. Our Mumbai store aptly depicts our commitment to fine craftsmanship and sustainability, and we look forward to delighting our customers with the finest handcrafted carpets.”

Founded in 1920, Obeetee has a team of over 25,000 artisans who work on creating its products. It sells through its retail outlets and website.