Styleash, an online fashion brand has secured an undisclosed amount in funding from Klub to fuel its growth in the Indian fashion market.

The brand will invest the funds in marketing, app development, supply chain improvements, and establishing an omni-channel presence.

Stylash claims to have recorded a 150 percent sales increase in financial year 2023 as compared to FY22.

The brand is targeting a sales revenue of Rs 8 crore ($1 million) in FY24 and expects a 200 percent growth in the next fiscal year.

Commenting on the funding, Abhishek Arora, co-founder CEO at Styleash in a statement said, “Our partnership with Klub is a pivotal milestone for Styleash, marking a significant chapter in our journey. This investment not only strengthens our financial foundation but also validates the unique position we hold in the fashion industry.”

Ashima Srivastava, co-founder managing director at Styleash added, “We recognized the gap in the market and seized the opportunity to provide working women with high street affordable global fashion. The impressive growth figures in 2023 is a testament to our commitment to quality, unique designs, and embracing technology to stay ahead in the dynamic world of fashion.”

Launched as a direct-to-consumer (D2C) brand, Styleash entered the marketplace space by partnering with Myntra in August 2023. It plans to further scale its presence by partnering with e-commerce platforms and retailers for broader market reach.