Womenswear brand Uptownie aims to double its revenue to Rs 60 crore by the end of the 2024 financial year, up from its revenue total of Rs 30 crore in the 2023 financial year. The brand also plans to begin retailing offline in the 2025 financial year. 

“At present, 70% of our revenue is contributed by marketplaces and the remaining 30% comes from the direct to customer channel,” Uptownie’s co-founder and CMO Shivani Agarwal told ET Retail. “However, this financial year, we are aiming 45% of our revenue from the marketplaces and the remaining 55% from our D2C as our D2C channel has grown six times since the last year.”
 
Aiming to capitalise on direct to customer growth, Uptownie will open shop in shops in a number of large format stores such as Lifestyle, Central, and Shoppers Stop next financial year, the Economic Times reported. The brand is also eyeing opening exclusive brand outlets towards the end of the 2025 financial year in locations such as malls in Mumbai, Bengaluru, Kolkata, and Guwahati.  

Uptownie launched in 2015 with an investment of Rs 80 lakh. The brand has a revenue total of Rs 100 crore for the 2025 financial year which it expects to be higher still if Uptownie can raise Rs 25 crore at a valuation of Rs 250 crore.