Men’s traditional wear brand Ethnix by Raymond has opened an exclusive brand outlet in Mumbai’s Goregaon East. Located within Oberoi Mall, the store houses a wide range of wedding, formal, and fusion wear along with accessories and head wear. 

“Ethnix by Raymond sticks to the brand’s motto of creating the ‘Complete Man’ in a desi avatar,” announced Oberoi Mall on Facebook. “A super-stylish, super-classy ethnic wear collection to elevate your style game for festive occasions. Oberoi Mall presents an opportunity with Ethnix to enhance your desi style this season.”
 
The brand joins labels including Uniqlo, Forever New, Jack & Jones, Only, Label Ritu Kumar, and Marks & Spencer in Oberoi Mall. Premium jutti brand Fizzy Goblet also recently opened a store in the mall earlier in the week. 

Ethnix is owned by garment and textile business Raymond and is positioned in the mid-segment of the market. The brand’s new store joins other Ethnix stores in Mumbai in locations including R City Mall and Infiniti Mall in Malad among others. 
 
Ethnix has opened a number of new stores this year and launched new addresses in Pune, Vizianagaram, and Ahmedabad back in January. Along with its brick-and-mortar stores, swiftly expanding across India, the brand also retails through its dedicated e-commerce store on the main ‘MyRaymond’ store and on multi-brand e-commerce platforms including Myntra and Amazon India.