Miniklub, a kidswear brand has strengthened its retail presence with the launch of a new store in the city of Trivandrum in Kerala.

The store located in Lulu Mall in Trivandrum will house some of the latest collections from the brand designed for the festive season.

The store launch is part of the brand’s aggressive expansion strategy as it aims to be a fast-growing omni-channel brand in the country.

Commenting on the launch, Anjana Pasi, director of Miniklub in a statement said, “We are thrilled to open our second store in Trivandrum, a city that appreciates quality and style in children’s fashion. Miniklub is not just a brand; it’s a celebration of childhood, and we are excited to bring our unique and fashionable collections to more families in Trivandrum.”

Launched in 2013, Miniklub currently has presence in over 450 plus multi-brand outlets, leading e-retailers and exclusive brand stores – both physical and online.