Soch, India’s leading ethnic wear brand has strengthened its retail presence in the southern city of Bangalore with the launch of its 45th store in the city.

The store located on commercial street spread over an area of 2,000 sq ft with house a wide range of ethnic wear collections from the brand including sarees, churidar sets, dresses, kurtas, lehengas, and fusion wear.

Commenting on the store launch, Vinay Chatlani, co-founder CEO, Soch Apparels Pvt Ltd in a statement said, “This is a big milestone moment for the brand, 18 years since the first store in the city in Koramangala, to now opening the 45th store in the city has been an amazing journey. Soch has received immense love from the style-conscious women of the city, and we continue to thrive to give the city an unparalleled shopping experience.”

Founded in 2005, Soch opened its inaugural store in Koramangala, Bangalore. Eighteen years later, the brand has consistently grown with over 170 stores in 68 cities. Soch also retails through shop-in-shop formats and all major marketplaces like Amazon, Myntra, Ajio among others.